Next New Networks

I decided to leave my job at AOL shortly after the winamp and spinner acquisitions. There were a variety of reasons for this decision, the most salient being the smartest of them: I believed that the Cable Television business would start to become the dominant model of "making money" online with programming/content and America Online was not poised to win in that world. Even a year later with the looming acquisition of Time-Warner, I did not believe America Online could win. Sure, the cable model would need some hybridization to escape it's pre-2000 form, but the cable model would be more dominant than the "spots and dots" internet model... especially in original programming/content. Personally, I was more interested in the Internet as a media vehicle/outlet than I was as a tool... despite having been part of some of the most fundamentally revolutionary tools to come out of the triangle. Some of which you might us every day.

I shared this theory with many people: my AOL heroes like Danny Krifcher, Tom Hardart, Charlie Fink, and John Borthwick... my friends like Marc Goldberg, Mike Starkenburg, Steve Long, and Mark Buchheim... my family like my dad, wife, and cousin. People were generally supportive, somewhat confused but Charlie, John (both of them) and Danny understood my maddness. When Charlie Fink introduced me to Fred Seibert I knew what I needed to do if I was ever to be in a place to jump on my theory of the colliding industries. I could learn more from Fred in a year as a pawn at MTV Networks than I could any where else. He'd tell me tv if I told him about the Internet (ie: series of tubes).

Flash forward 5 or 6 years... 3 or 4 businesses... several emotional episodes... a near bankruptcy or 2... and the vision of what I saw at the other end of the rainbow has manifested itself:

Next New Networks

Next-New-Networks---Scratch
Early 'Next New Networks' logo authored by Herb's daughter in art class. Age: 6


Over the coming weeks, I'll be pulling the curtain back on this. Describing: What it is. Who we are. Why it's different. Why we might be too early. and How we'll win... and win big.

Herb, Jed, Tim, Fred... I cannot imagine a more right crew to do this with. I'm happy we're on this together and I'm even happier you've not voted me off the island.

Fred Authors the Master Plan
Fred Seibert, above, authoring the Master Plan


Jed
Jed Simmons explaining something I still don't understand. That happens often.